Instagram, Facebook & Next Level Advertising
Thinking about these new Instagram terms and the storm brewing about photo use.
So Instagram may;-
1. Sell my image for use in advertising and I will not be entitled to a fee.
2. I may not be told my image has been used.
3. Advertising may not be obvious.
Of course the first point concerns me as a photographer but I’ve always used the service with this risk in mind.
The second point baffled me until I got to the third when things begin to make more sense.
‘Advertising may not be obvious’ this is the point that concerns me more than the use of my photo.
Facebook are naturally going to be Instagram’s biggest and probably only client. This move makes way for Instagram to allow Facebook to use your image and more importantly the data that is attached to that image.
Check-in somewhere, use #Tag’s and/or Geotags, and your image becomes relevant.
The technology in smart phones, unless you’ve disabled it yourself, location data is collected automatically. There is an immense amount of data floating around attached to images. These will be the triggers and your friend network the targets for the advertising as will their friends and so on.
There isn’t room for advertising on Instagram but there sure is on Facebook.
If advertising ‘May Not’ be obvious then will we start seeing a friends image in our feed looking like they were out at #Nando’s (any brand) last night?
This isn’t about the value of an Instagram image but more about how that image links a brand to a person to their whole network. Facebook have this resource and the perfect platform to carry it off.
Tag your photos with #anybrand and now you’re relevant and so is your friend network.
Instagram aren’t going to employ people to choose pictures and Facebook didn’t buy a photo library of gaudy images of drunk people. What they did buy is one almighty database with attached images.
This is potentially taking advertising to a whole next level.
Instagram have since responded on their blog to the reaction of its users. Terms need to be reworded and give more detail, read more here
Rant over and I’m now off to make a tin foil hat and tape newspaper over the windows!